At 777f, protecting your personal data is not a formality — it is part of what we commit to delivering from your very first visit. This document clearly explains what information we collect, why we need it, how we protect it, and what your rights are as a data subject under the General Data Protection Law (LGPD).
By creating an account or using any service provided by 777f, you confirm that you have read and understood this Privacy Policy. We process your data on the legal bases established by the LGPD and do not sell or share it with third parties for advertising purposes. If you have any questions about how your data is used, our support team is available via live chat in Portuguese, 24 hours a day.
Six concrete commitments that underpin our privacy policy in the platform's day-to-day operations.
All communications between your device and 777f's servers are protected with 256-bit SSL encryption — the same standard used by major Brazilian banks such as Itaú, Bradesco, and Nubank. Your data is always transmitted securely and encrypted.
777f operates in compliance with the General Data Protection Law (Lei nº 13,709/2018). We collect only the data necessary to operate the service and process each data category under its corresponding legal basis as set out in the law.
You have the right to access, correct, export, and request deletion of your personal data at any time. These requests are handled by our privacy team within 15 business days, as required by the LGPD.
Your personal data is never sold to third parties. 777f does not trade user information with advertisers, data brokers, or any other external party. Your data exists to keep the service running, not to generate advertising revenue.
777f user data is stored on servers with strict access controls, regular security audits, and encrypted backups. Internal access is restricted to personnel strictly required for service operations.
In the event of any security incident affecting your personal data, 777f will notify the affected users and the National Data Protection Authority (ANPD) within the timeframes set by the LGPD, with full transparency about what occurred.
The 777f is a sports betting and online casino platform operating under a license and regulatory framework, accessible at 777f.world. For the purposes of this Privacy Policy, 777f acts as the controller of its users' personal data and is responsible for decisions regarding how and why that data is collected and processed.
This policy applies to all users of the 777f platform — including site visitors, registered users, active bettors, and anyone who interacts with our services, whether via browser or mobile app.
To get in touch with the privacy team at 777f, use the email suporte@777f.world or the live chat available 24 hours a day, 7 days a week, in Brazilian Portuguese.
The 777f collects personal data only when there is a legitimate and necessary purpose for providing the service. Below, we detail the categories of data we process:
| Data Category | Examples | Purpose |
|---|---|---|
| Registration Data | Full name, CPF, date of birth, email, mobile number | Account creation and verification, KYC, fraud prevention |
| Identity Data (KYC) | National ID, driver's license or passport, verification selfie, proof of address | Mandatory legal verification prior to withdrawals, regulatory compliance |
| Financial Data | Pix key, deposit and withdrawal history, payment method used | Transaction processing via Pix, boleto, card, PicPay, Mercado Pago, and TED |
| Usage Data | Bets placed, games accessed, casino sessions, accumulators created | Service operation, fraud detection, experience personalization |
| Technical Data | IP address, device type, operating system, browser, session cookies | Security, unauthorized access detection, and platform improvement |
| Communication Data | Support conversation history, exchanged emails, live chat records | User support, dispute resolution, support quality improvement |
777f does not collect unnecessary sensitive data such as health information, sexual orientation, religious beliefs, or political affiliation. The only biometric data collected is the identity verification selfie, used exclusively for the mandatory KYC process.
The personal data collected by 777f are used for the following purposes, all directly related to the provision of sports betting and online casino services to the Brazilian market:
All data processing carried out by 777f is grounded in one of the legal bases set out in Articles 7 and 11 of Law No. 13,709/2018 (LGPD). Below, we identify the applicable basis for each primary purpose:
777f does not process data based solely on consent for purposes that are essential to the operation of the service. This means that declining non-essential cookies does not prevent use of the betting platform.
The 777f does not sell users' personal data. Sharing only occurs in the situations below, all of which have a legitimate and proportionate purpose:
We share data with companies contracted to operate specific parts of the service, including payment processors (for transactions via Pix, boleto, credit and debit card, PicPay, Mercado Pago, and TED transfers), identity verification providers (KYC), server infrastructure, and fraud detection systems. These providers act as data processors under the LGPD and are contractually required to process data solely for the purposes defined by 777f.
To provide live casino games, slots, and crash games, 777f works with certified international providers. Minimum data required for gameplay — such as user identifiers and round history — may be shared with these providers under confidentiality and data protection agreements.
777f may disclose personal data to regulatory authorities, supervisory bodies, and the judiciary when required by law, court order, or official investigation related to the prevention of financial crimes or compliance with regulatory obligations in Brazil.
The 777f uses cookies and similar technologies to ensure the platform runs correctly and to improve the user experience. The types of cookies used are:
You can manage your cookie preferences at any time through your browser settings or via the privacy panel in your 777f account settings. Declining non-essential cookies does not affect access to the core betting service.
The 777f retains users' personal data for as long as necessary for each specific purpose, or for the minimum period required by Brazilian law, whichever is longer:
Once the applicable retention period expires, data is securely deleted or irreversibly anonymized so that the data subject can no longer be identified.
The 777f implements technical and organizational measures proportionate to the risk to protect users' personal data against unauthorized access, loss, alteration, or destruction:
No system is 100% immune to threats. In the event of a security incident affecting your data, 777f will notify impacted users and the ANPD within the timeframes established by the LGPD, detailing what occurred, the data affected, and the corrective measures taken.
As a data subject under the LGPD, you have the following rights regarding your data held by 777f. All requests are processed by our privacy team within 15 business days:
Request a complete copy of all personal data 777f holds about you, including how it was collected and how it is being used.
Request the correction of incomplete, inaccurate, or outdated data. Account details can be updated directly in your account dashboard.
Request the deletion of your data processed on the basis of consent. Data subject to a legal retention obligation cannot be deleted before the applicable minimum period.
Request an export of your data in a structured, interoperable format for transfer to another controller, in accordance with ANPD regulations.
Withdraw consent given for processing activities based on that legal ground — such as marketing communications — at any time, without affecting access to the core service.
Know which public and private entities 777f has shared your personal data with, for what purpose, and under which legal basis.
To exercise any of these rights, contact our team at suporte@777f.world with the subject line "LGPD Rights" or via live chat. We will confirm receipt of your request within 2 business days and process it within 15 business days of confirmation.
The services of 777f are intended exclusively for individuals aged 18 and over. We do not knowingly collect personal data from minors. If we identify that an account was created by someone under 18, the account will be immediately closed, the data deleted, and any existing balance returned upon proof of ownership by the legal guardian.
If you believe a minor may have created an account on 777f, please notify us immediately via live chat or email so we can act as quickly as possible.
The platform 777f may contain links to third-party resources — such as partner banks for Pix payment verification or regulatory bodies. These links lead to external services with their own privacy policies, which are outside 777f's control.
777f is not responsible for the privacy practices of external websites or services. We recommend reading the privacy policy of any third-party service before providing your personal data to them.
Some service providers we work with — particularly live casino game providers, slots providers, and fraud detection systems — may be located outside Brazil. When we transfer personal data to other countries, we ensure the transfer meets at least one of the mechanisms set out under the LGPD:
The 777f maintains an up-to-date record of all international data transfers and can provide it upon formal request to our privacy team.
The 777f may update this Privacy Policy to reflect changes in legislation, our services, or data processing practices. Material changes will be communicated to users by email at least 7 days before they take effect.
The current version of this policy is always available on this page, with the last updated date shown at the top. Continued use of the platform after the effective date of any changes constitutes acceptance of the updated version. If you disagree with the changes, you may close your account before the effective date without penalty — your available Real Balance will be processed for withdrawal via Pix in accordance with the Terms and Conditions.
The 777f has appointed a Data Protection Officer (DPO), as required by the LGPD, responsible for receiving communications from data subjects and acting as the point of contact with the National Data Protection Authority (ANPD).
To exercise your rights as a data subject, ask questions about this policy, or report a privacy concern, please reach out through the channels below:
We confirm receipt of LGPD-related requests within 2 business days and provide a full response within 15 business days, as established by law.
Current version effective January 2026. Policy reviewed in compliance with Law No. 13.709/2018 (LGPD) and the regulations of the National Data Protection Authority (ANPD).
Bank-grade encryption, LGPD compliance, no data selling, and Portuguese-language support around the clock. Create your account now, deposit via Pix, and get a 100% bonus up to R$ 500.00 on your first deposit to bet on the Brasileirão, Libertadores, e-sports, and much more.
+18 · Play responsibly · Terms and conditions apply
Privacy and responsible gaming go hand in hand at 777f.
Set daily, weekly, and monthly deposit limits in your account dashboard. You set the cap — the platform always respects it.
Access a detailed history of all your bets and transactions at any time to track your results clearly.
Request temporary or permanent self-exclusion at any time. 777f processes it immediately — no red tape, no questions asked.
All 777f services are exclusively for users aged 18 and over, with mandatory identity verification required for all registrations.