Data Protection

777f Privacy Policy – Your Data Protected

At 777f, protecting your personal data is not a formality — it is part of what we commit to delivering from your very first visit. This document clearly explains what information we collect, why we need it, how we protect it, and what your rights are as a data subject under the General Data Protection Law (LGPD).

Last updated: January 2026 pt-BR Version In accordance with the LGPD
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In compliance with
LGPD — Law 13.709/2018

By creating an account or using any service provided by 777f, you confirm that you have read and understood this Privacy Policy. We process your data on the legal bases established by the LGPD and do not sell or share it with third parties for advertising purposes. If you have any questions about how your data is used, our support team is available via live chat in Portuguese, 24 hours a day.

How 777f Protects Your Data

Six concrete commitments that underpin our privacy policy in the platform's day-to-day operations.

256-Bit SSL Encryption

All communications between your device and 777f's servers are protected with 256-bit SSL encryption — the same standard used by major Brazilian banks such as Itaú, Bradesco, and Nubank. Your data is always transmitted securely and encrypted.

LGPD Compliance

777f operates in compliance with the General Data Protection Law (Lei nº 13,709/2018). We collect only the data necessary to operate the service and process each data category under its corresponding legal basis as set out in the law.

Control in Your Hands

You have the right to access, correct, export, and request deletion of your personal data at any time. These requests are handled by our privacy team within 15 business days, as required by the LGPD.

No Data Selling

Your personal data is never sold to third parties. 777f does not trade user information with advertisers, data brokers, or any other external party. Your data exists to keep the service running, not to generate advertising revenue.

Secure Storage

777f user data is stored on servers with strict access controls, regular security audits, and encrypted backups. Internal access is restricted to personnel strictly required for service operations.

Incident Notification

In the event of any security incident affecting your personal data, 777f will notify the affected users and the National Data Protection Authority (ANPD) within the timeframes set by the LGPD, with full transparency about what occurred.


1. Who We Are

The 777f is a sports betting and online casino platform operating under a license and regulatory framework, accessible at 777f.world. For the purposes of this Privacy Policy, 777f acts as the controller of its users' personal data and is responsible for decisions regarding how and why that data is collected and processed.

This policy applies to all users of the 777f platform — including site visitors, registered users, active bettors, and anyone who interacts with our services, whether via browser or mobile app.

To get in touch with the privacy team at 777f, use the email suporte@777f.world or the live chat available 24 hours a day, 7 days a week, in Brazilian Portuguese.

2. Data We Collect

The 777f collects personal data only when there is a legitimate and necessary purpose for providing the service. Below, we detail the categories of data we process:

Data Category Examples Purpose
Registration Data Full name, CPF, date of birth, email, mobile number Account creation and verification, KYC, fraud prevention
Identity Data (KYC) National ID, driver's license or passport, verification selfie, proof of address Mandatory legal verification prior to withdrawals, regulatory compliance
Financial Data Pix key, deposit and withdrawal history, payment method used Transaction processing via Pix, boleto, card, PicPay, Mercado Pago, and TED
Usage Data Bets placed, games accessed, casino sessions, accumulators created Service operation, fraud detection, experience personalization
Technical Data IP address, device type, operating system, browser, session cookies Security, unauthorized access detection, and platform improvement
Communication Data Support conversation history, exchanged emails, live chat records User support, dispute resolution, support quality improvement

777f does not collect unnecessary sensitive data such as health information, sexual orientation, religious beliefs, or political affiliation. The only biometric data collected is the identity verification selfie, used exclusively for the mandatory KYC process.

3. How We Use Your Data

The personal data collected by 777f are used for the following purposes, all directly related to the provision of sports betting and online casino services to the Brazilian market:

  • Account creation and management: verify your identity, set up your profile, enable secure access, and keep your betting and transaction history available to you.
  • Payment processing: process deposits and withdrawals via Pix, boleto bancário, credit and debit card, PicPay, Mercado Pago, and TED bank transfers through banks such as Nubank, Itaú, Bradesco, and Banco do Brasil.
  • Fraud and money laundering prevention: analyze transaction patterns, detect suspicious behavior, and meet regulatory obligations for the prevention of financial crimes (AML/CFT).
  • User support: answer questions, resolve disputes, process self-exclusion requests, and provide technical support via live chat in Portuguese.
  • Promotions and communications: send notifications about promotions, available bonuses (such as the welcome bonus of up to R$ 500.00), news on Brasileirão, Copa do Brasil, Libertadores, e-sports, and other tournaments covered by 777f. You can opt out of these communications at any time in your account settings.
  • Responsible gambling: monitor usage patterns to identify signs of problem gambling and provide self-control tools, as required by industry best practices.
  • Platform improvement: analyze aggregated and anonymized usage data to improve the experience, fix technical issues, and develop new features for Brazilian bettors.

4. Legal Basis (LGPD)

All data processing carried out by 777f is grounded in one of the legal bases set out in Articles 7 and 11 of Law No. 13,709/2018 (LGPD). Below, we identify the applicable basis for each primary purpose:

  • Performance of a contract (art. 7, V): account creation, bet processing, deposits, and withdrawals. These processes are necessary to fulfill the service agreement you accept when registering with 777f.
  • Compliance with a legal obligation (art. 7, II): KYC identity verification, anti-money laundering compliance, retention of financial records for the period required by Brazilian law, notification to the ANPD in the event of incidents.
  • Legitimate interest (art. 7, IX): fraud prevention, platform security, detection of duplicate accounts and bonus misuse — always balancing 777f's interests with users' rights.
  • Consent (art. 7, I): sending marketing communications, use of non-essential cookies, and personalization based on declared preferences. Consent may be withdrawn at any time without affecting use of the service.

777f does not process data based solely on consent for purposes that are essential to the operation of the service. This means that declining non-essential cookies does not prevent use of the betting platform.

5. Data Sharing

The 777f does not sell users' personal data. Sharing only occurs in the situations below, all of which have a legitimate and proportionate purpose:

5.1 Service Providers (Operators)

We share data with companies contracted to operate specific parts of the service, including payment processors (for transactions via Pix, boleto, credit and debit card, PicPay, Mercado Pago, and TED transfers), identity verification providers (KYC), server infrastructure, and fraud detection systems. These providers act as data processors under the LGPD and are contractually required to process data solely for the purposes defined by 777f.

5.2 Game Providers

To provide live casino games, slots, and crash games, 777f works with certified international providers. Minimum data required for gameplay — such as user identifiers and round history — may be shared with these providers under confidentiality and data protection agreements.

5.3 Authorities and Legal Obligations

777f may disclose personal data to regulatory authorities, supervisory bodies, and the judiciary when required by law, court order, or official investigation related to the prevention of financial crimes or compliance with regulatory obligations in Brazil.

5.4 What We Don't Do

  • We do not sell data to advertisers or data brokers.
  • We do not share your betting history with employers or insurers.
  • We do not share your data with other competing betting platforms or casinos.

6. Cookies & Tracking

The 777f uses cookies and similar technologies to ensure the platform runs correctly and to improve the user experience. The types of cookies used are:

  • Essential cookies: required for the platform to function — including maintaining your login session, active betting slip, and security settings. They cannot be disabled without compromising your use of the service.
  • Performance cookies: collect anonymized data on how users navigate the platform — most visited pages, session duration, errors encountered. Used to improve the experience without identifying any individual user.
  • Preference cookies: remember settings chosen by the user, such as language, default payment method, and notification preferences.
  • Marketing cookies (with consent): used to personalize communications about promotions and sporting events relevant to you. These are only activated with your explicit consent.

You can manage your cookie preferences at any time through your browser settings or via the privacy panel in your 777f account settings. Declining non-essential cookies does not affect access to the core betting service.

7. Data Retention

The 777f retains users' personal data for as long as necessary for each specific purpose, or for the minimum period required by Brazilian law, whichever is longer:

  • Registration and identity data (KYC): retained for a minimum of 5 years after account closure, as required by anti-money laundering legislation (Law No. 9,613/1998).
  • Financial data and transaction history: retained for a minimum of 5 years for tax and regulatory purposes, in compliance with the National Tax Code and the requirements of the Central Bank of Brazil.
  • Betting data and game history: retained for as long as the account is active and for up to 2 years after closure, unless a longer legal obligation applies.
  • Support communications: retained for up to 3 years for dispute resolution purposes and support quality improvement.
  • Non-essential cookie data: retained for the period indicated in each cookie's settings, generally between 30 days and 1 year.

Once the applicable retention period expires, data is securely deleted or irreversibly anonymized so that the data subject can no longer be identified.

8. Information Security

The 777f implements technical and organizational measures proportionate to the risk to protect users' personal data against unauthorized access, loss, alteration, or destruction:

  • 256-bit SSL/TLS encryption on all communications between the user and the platform's servers.
  • Passwords are stored using secure hashing — 777f never stores your password in plain text.
  • Two-factor authentication (2FA) is available and recommended for all users.
  • Internal role-based access controls — only staff with a specific operational need are granted access to users' personal data.
  • Continuous monitoring of suspicious access attempts with intrusion detection systems active 24 hours a day.
  • Regular security audits conducted by internal teams and, periodically, by independent external auditors.
  • Encrypted backups of stored data kept in environments isolated from the main infrastructure.

No system is 100% immune to threats. In the event of a security incident affecting your data, 777f will notify impacted users and the ANPD within the timeframes established by the LGPD, detailing what occurred, the data affected, and the corrective measures taken.

9. Your Rights (LGPD)

As a data subject under the LGPD, you have the following rights regarding your data held by 777f. All requests are processed by our privacy team within 15 business days:

Access

Request a complete copy of all personal data 777f holds about you, including how it was collected and how it is being used.

Correction

Request the correction of incomplete, inaccurate, or outdated data. Account details can be updated directly in your account dashboard.

Deletion

Request the deletion of your data processed on the basis of consent. Data subject to a legal retention obligation cannot be deleted before the applicable minimum period.

Portability

Request an export of your data in a structured, interoperable format for transfer to another controller, in accordance with ANPD regulations.

Consent Withdrawal

Withdraw consent given for processing activities based on that legal ground — such as marketing communications — at any time, without affecting access to the core service.

Sharing Information

Know which public and private entities 777f has shared your personal data with, for what purpose, and under which legal basis.

To exercise any of these rights, contact our team at suporte@777f.world with the subject line "LGPD Rights" or via live chat. We will confirm receipt of your request within 2 business days and process it within 15 business days of confirmation.

10. Minors' Data

The services of 777f are intended exclusively for individuals aged 18 and over. We do not knowingly collect personal data from minors. If we identify that an account was created by someone under 18, the account will be immediately closed, the data deleted, and any existing balance returned upon proof of ownership by the legal guardian.

If you believe a minor may have created an account on 777f, please notify us immediately via live chat or email so we can act as quickly as possible.

11. Links and Third Parties

The platform 777f may contain links to third-party resources — such as partner banks for Pix payment verification or regulatory bodies. These links lead to external services with their own privacy policies, which are outside 777f's control.

777f is not responsible for the privacy practices of external websites or services. We recommend reading the privacy policy of any third-party service before providing your personal data to them.

12. International Data Transfers

Some service providers we work with — particularly live casino game providers, slots providers, and fraud detection systems — may be located outside Brazil. When we transfer personal data to other countries, we ensure the transfer meets at least one of the mechanisms set out under the LGPD:

  • The recipient country offers a level of data protection equivalent to that of the LGPD, as assessed by the ANPD.
  • The agreement with the provider includes standard contractual data protection clauses that guarantee Brazilian users the same rights.
  • The provider holds recognized and binding international security certifications, such as ISO 27001.

The 777f maintains an up-to-date record of all international data transfers and can provide it upon formal request to our privacy team.

13. Policy Changes

The 777f may update this Privacy Policy to reflect changes in legislation, our services, or data processing practices. Material changes will be communicated to users by email at least 7 days before they take effect.

The current version of this policy is always available on this page, with the last updated date shown at the top. Continued use of the platform after the effective date of any changes constitutes acceptance of the updated version. If you disagree with the changes, you may close your account before the effective date without penalty — your available Real Balance will be processed for withdrawal via Pix in accordance with the Terms and Conditions.

14. Contact & DPO

The 777f has appointed a Data Protection Officer (DPO), as required by the LGPD, responsible for receiving communications from data subjects and acting as the point of contact with the National Data Protection Authority (ANPD).

To exercise your rights as a data subject, ask questions about this policy, or report a privacy concern, please reach out through the channels below:

  • Live chat: available on the platform 24 hours a day, 7 days a week, in Brazilian Portuguese.
  • Email: suporte@777f.world — use the subject line "Privacy / LGPD" so your request is routed to the correct team.

We confirm receipt of LGPD-related requests within 2 business days and provide a full response within 15 business days, as established by law.

Current version effective January 2026. Policy reviewed in compliance with Law No. 13.709/2018 (LGPD) and the regulations of the National Data Protection Authority (ANPD).


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Bet safely and privately at 777f

Bank-grade encryption, LGPD compliance, no data selling, and Portuguese-language support around the clock. Create your account now, deposit via Pix, and get a 100% bonus up to R$ 500.00 on your first deposit to bet on the Brasileirão, Libertadores, e-sports, and much more.

+18 · Play responsibly · Terms and conditions apply

Responsible Gambling

Privacy and responsible gaming go hand in hand at 777f.

Customizable Limits

Set daily, weekly, and monthly deposit limits in your account dashboard. You set the cap — the platform always respects it.

Full History

Access a detailed history of all your bets and transactions at any time to track your results clearly.

Self-Exclusion

Request temporary or permanent self-exclusion at any time. 777f processes it immediately — no red tape, no questions asked.

18+ Only

All 777f services are exclusively for users aged 18 and over, with mandatory identity verification required for all registrations.

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